Building Connected Communities Through Retail, Mixed-Use

Commercial Property Executive – Demand for experiential and high-end retail formats has been visible across the sector, as the “retailtainment” leads to the creation of spaces that provide immersive brand engagement with customers, a shift that is happening when there is constrained supply of high-quality space, a CBRE report found. This strategy maximizes the potential of these properties, while reinforcing the value of physical stores within the retail ecosystem.

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Another mixed-use destination is The Works, in Atlanta’s Upper Westside. The 80-acre, 350,000-square-foot development was planned from the beginning with the thought of preserving Atlanta’s historic industrial area. The project blends office, retail, hospitality, residential and entertainment spaces, with a second phase now in the works.

Associate VP at Selig Enterprises Taana Kow has talked about this destination and what has been visible here as well is that children-focused play and education spaces help foster a sense of community.

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